Search Results for: monday marketing

Monday Marketing Tip: Offer exclusive deals in your newsletter

MondayMarketingTip Start the week with a boost in audience engagement with our Monday Marketing Tip! Today’s advice will help you grow your database and bring in new revenue using just your email newsletter. Local businesses love publicity, and what better way to spread the word about their brand than by offering exclusive deals to bring in new business? Capitalize on this strategy by approaching advertisers in your community to secure special offers just for your audience. Your sponsor will be happy to receive more customers, and by mentioning the deal on air, you’ll drive also drive new members to your email database.

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Looking for new sponsors suggestions? Check out our list of target advertisers for wedding season to find the perfect match for your summer campaigns! 

Monday Marketing Tip: Honor Your Loyal Listeners!

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you turn casual listeners into true fans without breaking your promotions budget!  Have you thanked your audience lately for listening? Everyone likes to feel appreciated. Why not show your gratitude and boost engagement at the same time? Consider selecting a site member or email subscriber from your database each week and recognizing them as your Listener of the Week. This type of promotion won’t cost you a dime and could drive new members to your email database!

Give the week’s featured listener a special shout out on air and in your newsletter. Reward them with an invitation to come tour the studio. This creates a unique opportunity that they can’t experience anywhere else. You could also use the campaign as a way to generate revenue by securing a sponsor for your  

Monday Marketing Tip: Save Time with Social Media Management Tools

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you hone your social media strategy with the use of social media management tools. It takes time to cultivate a strong social following and build a sense of community among your audience on platforms like Facebook, Twitter, and Instagram. However, social media content is an essential piece of the marketing puzzle and, when done right, can drive a significant amount of traffic to your website.

When juggling multiple tasks at work, such as ad sales, promotions, and programming, sometimes it can be tough to find time to implement social media into your marketing strategy. That’s where management tools such as Hootsuite, Buffer, and CoSchedule come in. These tools streamline your social content tasks, allowing you to consolidate multiple channels into one easy-to-manage dashboard. Not only can you schedule posts  

Monday Marketing Tip: Leveraging Key Influencers

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you reach new audience members with a little help from key influencers. This could include businesses who are sponsoring a promotion with you, popular members of your community, or even musicians or celebrities who have appeared in your studio. Asking these figures to tag your site on Facebook or Twitter or even mention you in their own email newsletters could result in significant growth for your database.

For example, if you’re hosting a popular band in the studio when they come through town next month, ask them to reach out to their followers in your area, inviting them to tune into your station to hear their performance. Or if you’re running a big sponsored contest, request that your advertiser mention the promotion to their followers on social media. This will both  

Monday Marketing Tip: Boost Engagement with Experiential Prizing!

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you run engaging campaigns through experiential prizing. According to Mark DeBrand, 70% of users become regular customers after an experiential marketing event. Therefore, it makes sense that your audience will become loyal listeners if you provide them with unique opportunities to interact with your brand that they can’t get anywhere else.

The best part? You don’t have to break the bank to run an engaging experiential promotion. Consider running a “Jock for a Day” contest, awarding the winning member with a chance to be featured on-air alongside your regular personalities. Or reward several listeners by inviting them into the studio each time an artist or celebrity visits. This type of limited-entry experience will make your winners feel like VIPs and won’t cost you a dime! In fact, you can partner  

Monday Marketing Tip: Improve Lead Quality with Custom Contest Registration Fields

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help improve the quality of leads in your sponsored contests through use of custom registration fields. While our contesting engine includes default fields such as email, address, and date of birth, you can tailor this section to collect the information that is most valuable to your advertiser.

For example, if you’re running a contest sponsored by a local car dealership, you can ask entrants if they plan to purchase a new vehicle within the next year. Include a follow-up question asking for the member’s permission to be emailed by your sponsor to receive more information about special offers and discounts. When the contest has ended, sort the results report by the answers to these questions and then provide your sponsor with a list of potential new customers who are ready to hear  

Monday Marketing Tip: Target Local Sponsors

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you select the perfect partner for your next contest. While large, national corporations and brands have a higher marketing budget for purchasing ads and sponsorships, nothing drives engagement quite like local businesses. Partnering with organizations in your area fosters a unique sense of community that helps your audience connect with your promotions.

For example, instead of selling your next sponsored contest to a superstore like Wal-Mart, consider approaching the locally owned grocery store down the street, or another small business. Or pitch your next big baseball promotion to the neighborhood sports bar or pizza place rather than Papa John’s. Not only will partnering with a local advertiser show that your brand supports your community, but these businesses are often willing to donate the prize for your promotion, meaning you won’t break  

Monday Marketing Tip: Get Search Engine Optimized!

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you reach your audience through popular search engines like Google, Bing, and Yahoo. While many broadcasters focus their efforts on social media and on-air mentions to drive traffic to their website, search engines are an essential tool that shouldn’t be overlooked.

Put yourself in your audience’s shoes when selecting keywords for your site. What words or phrases would your target demographic search for when looking for you online? Further boost your potential reach by assigning each page of your website its own set of specific keywords. For example, your morning show’s page should have different keywords than your contest page or your on-air personalities’ blogs.

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Optimizing your site for web searches is a vital piece of the digital marketing puzzle, and following these tips could have a huge impact on your  

Monday Marketing Tip: Leverage Your Insights

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you glean important insight into the minds of your audience members. While our polls and surveys feature can be a fun way to engage your audience in questions about pop culture and current events, it can also be an invaluable tool for collecting data that can be used to target advertisers and improve your brand.

Looking for new sponsors to approach for next quarter? Run a survey to collect information about your audience’s favorite local businesses, or ask about their shopping and spending habits. Incorporate your findings into your next advertiser pitch to help secure more revenue.

Consider also asking your audience to share their opinions about your contests, newsletter, and programming. Take their suggestions, ideas, and criticism into account when you make changes to your content strategy. Knowing what your  

Monday Marketing Tip: Let’s Get Personal (About Email Subject Lines!)

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help increase your chance of connecting with your audience through email by using personalization. The subject is the first thing your members will see when you send an update, newsletter, or special offer to their inbox, so it’s your one shot to compel them to open your message!

One way to easily catch your audience’s attention is through the use of personalization tokens. Inserting these will cause the member’s name to show up directly in the subject line. For example, “Shannon, don’t miss Kings of Leon next week!” is more compelling than “Don’t miss Kings of Leon, in town next week!” If you prefer not to include a name token, you could still use “you” or “your” in the subject line to make it feel as if the email is addressing the