The temperature is rising, and your audience has one thing on their minds: summer vacations! While they’re planning their own seasonal getaways, you can use the opportunity to drive engagement with a destination sweepstakes. Read on for four types of vacation contests to get your members excited for summer!
Hot tropical getaways
When your audience dreams of summer vacation, they likely picture exotic island getaways, relaxing on the beach. Consider approaching a hotel chain or travel agency to sponsor a sweepstakes for a summer beach trip. If you can’t secure lodging ahead of time for a vacation contest, offer up a hotel gift card or cash prize for travel expenses.
Cool cruise destinations
Not everyone can stand the heat! Partner with a cruise line and entice your audience with the chance to cool off on an Alaskan cruise. Members will jump at the chance to relax on the deck of a ship while they sail past the beautiful glaciers and the Alaskan wilderness.
Fun family road trips
If you’re looking for kid-friendly contest ideas, offer up a family road trip giveaway. Secure a car rental company to provide transportation and a gift card for gas, and approach an amusement park or water park to offer a 4-pack of weekend passes.
Sometimes, your audience just wants to relax! Create a unique experience for your members that won’t require so much travel time. Secure a sponsor such as a local bed & breakfast for a romantic mini-getaway for two, or create a “Best Of” prize package: a free meal at a popular local restaurant and passes to the local zoo, aquarium, or other exciting attractions.
For those members of the audience that just want to stay home, provide a prize that your winner can enjoy without even leaving the house, such as a new television and recliner or a home improvement store gift card for members who want to tackle a home project.
Looking for more easy campaign ideas for summer? Download our Q3 Campaign Concepts Guide for key dates, advertiser suggestions, and more!