Need To Know Blog

4 Ways to Make Audience Engagement Bloom This Spring

4 Ways to Make Audience Engagement Bloom This Spring


Spring is a time for new beginnings and growth, which makes it the perfect opportunity to change up your content strategy. Consider some of these engaging ideas to grow your database and boost revenue in the spring months.


1. Spring Sweepstakes and UGC Contests

Watch revenue blossom with sponsored spring contests! Target an advertiser such as your local florist for a weekly fresh flower giveaway, or partner with a grocery store for an Easter dinner sweepstakes.

Take audience engagement to another level this spring with User-Generated Content (UGC) contests. Challenge your members to showcase their creativity with an Easter egg decorating contest or let members show off their green thumbs with a Best Garden contest. Boost engagement further by securing a local restaurant to provide a gift card to the entry that receives the most votes.

Want more spring contest ideas? Download our free Q2 Campaign Concepts Guide for promotion and sponsor suggestions or try running one of our Campaigns in a Can for Tax Day and Mother’s Day (pictured).


2. Spring Holiday Trivia

Test the knowledge of your members with seasonal spring trivia! From Easter to Earth Day to Mother’s Day, engage your audience with fun facts and brain busters. Monetize your featured trivia by selling a sponsorship to a local business such as a candy shop, jeweler, or bakery.


3. Spring Season Polls & Surveys

We all have opinions, and your audience would love to share theirs! Weekly or daily polls throughout the spring season are a great way to engage your members. Ask questions about Tax Day, Arbor Day, Easter, or even Spring Break vacation plans


4. Spring Break Bracket

Let your audience crown the ultimate vacation with a Spring Break bracket! Put the best beaches, road trip destinations, and more into a voting-style bracket and let members choose the winner. Team up with a local travel agency or car rental company to monetize the promotion and award a bracket participant with a gift card or travel prize pack. You could even award all participants with a coupon from your sponsor to help them save money while planning their own spring getaways.


Don’t wait for the first April showers to start planning your spring campaigns! Excite your audience with some of these fun content ideas or create great promotions of your own! Need help getting started? Contact our Syndicated Content Team or our Activation Team today.