AMP Research is an enterprise survey tool that allows your media property to leverage its existing user database by creating in-depth research surveys with monetizable lead generation capabilities.
Creation – There are multitudes of options to creating a survey. An admin can create a simple one question Poll to complicated surveys with advanced logic like skipping and sub-questions. If monetization and advertising revenue are important, lead generation surveys can be created. No matter what type of survey you create, you will always have complete control of the look and feel via pre-made templates or uploading your own stylesheet.
Publishing – All surveys & polls are mobile friendly and can be published across a user’s loyalty club or to Facebook, Twitter, or within a microsite. Polls and Surveys can be easily embedded into any CMS system or syndicated to multiple loyalty programs.
Reporting – AMP Research comes with a powerful reporting suite that allows users to view high level trends or drill deep into the data using age, gender, and demographic filters. A report viewer can also filter by specific answers as well as see the individual users who selected an answer as well. For lead generation surveys, administrators can create