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Need to Know

Monday Marketing Tip #6: Target Local Sponsors | March 20, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you select the perfect partner for your next contest. While large, national corporations and brands have a higher marketing budget for purchasing ads and sponsorships, nothing drives engagement quite like local businesses. Partnering with organizations in your area fosters a unique sense of community that helps your audience connect with your promotions.

For example, instead of selling your next sponsored contest to a superstore like Wal-Mart, consider approaching the locally owned grocery store down the street, or another small business. Or pitch your next big baseball promotion to the neighborhood sports bar or pizza place rather than Papa John’s. Not only will partnering with a local advertiser show that your brand supports your community, but these businesses are often willing to donate the prize for your promotion, meaning you won’t break  

3 Easy Ways to Boost Contest Traffic with Instagram | March 17, 2017

 

3 Easy Ways to Boost Contest Traffic with Instagram

 

You’ve mastered promoting sponsored content on social platforms like Facebook and Twitter, but how successful are your efforts to drive traffic to your site through Instagram? In the age of smartphones and selfies, this mobile social app is growing in popularity every day. In fact, more than 400 million people worldwide use Instagram every single day, and your audience is likely among them. Harness the power of Instagram to grow revenue and boost participation in your sponsored sweepstakes with these 3 easy tips.

 

1. Post your sponsored contest link in your profile bio.

While businesses ordinarily include a link to their homepage in the link section of the bio, it’s also a great opportunity to drive traffic to your current big promotion. This field is the only space in your Instagram account that can feature a clickable hyperlink. Direct followers to your sponsored contest by featuring a  

Monday Marketing Tip #5: Get Search Engine Optimized! | March 13, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you reach your audience through popular search engines like Google, Bing, and Yahoo. While many broadcasters focus their efforts on social media and on-air mentions to drive traffic to their website, search engines are an essential tool that shouldn’t be overlooked.

Put yourself in your audience’s shoes when selecting keywords for your site. What words or phrases would your target demographic search for when looking for you online? Further boost your potential reach by assigning each page of your website its own set of specific keywords. For example, your morning show’s page should have different keywords than your contest page or your on-air personalities’ blogs.

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Optimizing your site for web searches is a vital piece of the digital marketing puzzle, and following these tips could have a huge impact on your  

4 Ways to Make Audience Engagement Bloom This Spring | March 10, 2017

4 Ways to Make Audience Engagement Bloom This Spring

 

Spring is a time for new beginnings and growth, which makes it the perfect opportunity to change up your content strategy. Consider some of these engaging ideas to grow your database and boost revenue in the spring months.

 

1. Spring Sweepstakes and UGC Contests

Watch revenue blossom with sponsored spring contests! Target an advertiser such as your local florist for a weekly fresh flower giveaway, or partner with a grocery store for an Easter dinner sweepstakes.

Take audience engagement to another level this spring with User-Generated Content (UGC) contests. Challenge your members to showcase their creativity with an Easter egg decorating contest or let members show off their green thumbs with a Best Garden contest. Boost engagement further by securing a local restaurant to provide a gift card to the entry that receives the most votes.

Want more spring contest ideas? Download our free Q2 Campaign Concepts