Generating New Revenue
Monday Marketing Tip: Target Local Sponsors | March 20, 2017
Start the week with a boost in audience engagement by using our Monday Marketing Tip!
Today’s advice will help you select the perfect partner for your next contest. While large, national corporations and brands have a higher marketing budget for purchasing ads and sponsorships, nothing drives engagement quite like local businesses. Partnering with organizations in your area fosters a unique sense of community that helps your audience connect with your promotions.
For example, instead of selling your next sponsored contest to a superstore like Wal-Mart, consider approaching the locally owned grocery store down the street, or another small business. Or pitch your next big baseball promotion to the neighborhood sports bar or pizza place rather than Papa John’s. Not only will partnering with a local advertiser show that your brand supports your community, but these businesses are often willing to donate the prize for your promotion, meaning you won’t break
3 Easy Ways to Boost Contest Traffic with Instagram | March 17, 2017
You’ve mastered promoting sponsored content on social platforms like Facebook and Twitter, but how successful are your efforts to drive traffic to your site through Instagram? In the age of smartphones and selfies, this mobile social app is growing in popularity every day. In fact, more than 400 million people worldwide use Instagram every single day, and your audience is likely among them. Harness the power of Instagram to grow revenue and boost participation in your sponsored sweepstakes with these 3 easy tips.
1. Post your sponsored contest link in your profile bio.
While businesses ordinarily include a link to their homepage in the link section of the bio, it’s also a great opportunity to drive traffic to your current big promotion. This field is the only space in your Instagram account that can feature a clickable hyperlink. Direct followers to your sponsored contest by featuring a
4 Ways to Make Audience Engagement Bloom This Spring | March 10, 2017
Spring is a time for new beginnings and growth, which makes it the perfect opportunity to change up your content strategy. Consider some of these engaging ideas to grow your database and boost revenue in the spring months.
1. Spring Sweepstakes and UGC Contests
Watch revenue blossom with sponsored spring contests! Target an advertiser such as your local florist for a weekly fresh flower giveaway, or partner with a grocery store for an Easter dinner sweepstakes.
Take audience engagement to another level this spring with User-Generated Content (UGC) contests. Challenge your members to showcase their creativity with an Easter egg decorating contest or let members show off their green thumbs with a Best Garden contest. Boost engagement further by securing a local restaurant to provide a gift card to the entry that receives the most votes.
Want more spring contest ideas? Download our free Q2 Campaign Concepts
Mega Contest Update: $3,000 Rainy Day Sweepstakes Starts Soon! | March 07, 2017
Update (4/18): Congratulations to our sweepstakes winner, Vito R. of Putnam Valley, NY. One of YOUR members could be our next winner!
Grab your umbrella—for one member, we’re making it rain cold, hard cash! In our $3,000 Rainy Day Sweepstakes, one winner will receive a $3,000. From taking an awesome Spring Break trip to splurging on a new wardrobe, they can spend the money however they choose!
The best part? This promotion is absolutely free to AMP Rewards and AMP Club clients! Our team of design and content professionals will handle all aspects of contest creation and prize fulfillment, so all you have to do is promote it to your audience and watch your database grow. This sweepstakes begins on March 17, so the time to plan how you’ll promote this contest is NOW. This is a great opportunity for your audience that you can easily boost by promoting