Programming & Promotion Strategy

4 Ways to Make Audience Engagement Bloom This Spring | March 10, 2017

4 Ways to Make Audience Engagement Bloom This Spring


Spring is a time for new beginnings and growth, which makes it the perfect opportunity to change up your content strategy. Consider some of these engaging ideas to grow your database and boost revenue in the spring months.


1. Spring Sweepstakes and UGC Contests

Watch revenue blossom with sponsored spring contests! Target an advertiser such as your local florist for a weekly fresh flower giveaway, or partner with a grocery store for an Easter dinner sweepstakes.

Take audience engagement to another level this spring with User-Generated Content (UGC) contests. Challenge your members to showcase their creativity with an Easter egg decorating contest or let members show off their green thumbs with a Best Garden contest. Boost engagement further by securing a local restaurant to provide a gift card to the entry that receives the most votes.

Want more spring contest ideas? Download our free Q2 Campaign Concepts  

Mega Contest Update: $3,000 Rainy Day Sweepstakes Starts Soon! | March 07, 2017


Update (4/18): Congratulations to our sweepstakes winner, Vito Rof Putnam Valley, NY. One of YOUR members could be our next winner!

Grab your umbrella—for one member, we’re making it rain cold, hard cash! In our $3,000 Rainy Day Sweepstakes, one winner will receive a $3,000. From taking an awesome Spring Break trip to splurging on a new wardrobe, they can spend the money however they choose!

The best part? This promotion is absolutely free to AMP Rewards and AMP Club clients! Our team of design and content professionals will handle all aspects of contest creation and prize fulfillment, so all you have to do is promote it to your audience and watch your database grow. This sweepstakes begins on March 17, so the time to plan how you’ll promote this contest is NOW. This is a great opportunity for your audience that you can easily boost by promoting  

Monday Marketing Tip: Leverage Your Insights | March 06, 2017


Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you glean important insight into the minds of your audience members. While our polls and surveys feature can be a fun way to engage your audience in questions about pop culture and current events, it can also be an invaluable tool for collecting data that can be used to target advertisers and improve your brand.

Looking for new sponsors to approach for next quarter? Run a survey to collect information about your audience’s favorite local businesses, or ask about their shopping and spending habits. Incorporate your findings into your next advertiser pitch to help secure more revenue.

Consider also asking your audience to share their opinions about your contests, newsletter, and programming. Take their suggestions, ideas, and criticism into account when you make changes to your content strategy. Knowing what your  

Monday Marketing Tip: Plan for Success with an Editorial Calendar | February 20, 2017


Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you drive engagement and grow your database all year long; consider including an editorial calendar in your content and promotions strategy. Editorial calendars are a critical component of any successful marketing planand one that is often overlooked.  Whether you create a standalone calendar for digital efforts or include them in your on-air promotions plan, be sure to think ahead! Not only will it help you prepare for the biggest opportunities each quarter but it will also allow flexibility for executing other valuable content throughout the year.

If you do not already have a promotions and marketing calendar in place, start by highlighting all major holidays. Then fill in other key events that your team would like to leverage as engagement opportunities. Knowing your target dates well in advance will