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Carving pumpkins, bobbing for apples, navigating corn mazes… fall is full of fun! From harvest festivals, to Halloween and Thanksgiving, read on for some great seasonal content ideas to excite your members and local sponsors.

Festive Sweepstakes and UGC Contests

Increase audience engagement with some timely, fun fall contests! Sell a sponsorship to a local grocery chain and post a Thanksgiving Feast Sweepstakes, awarding a lucky winner everything they need to host a delicious holiday dinner for their friends and family. A local corn maze or pumpkin patch would also make a great sponsor for a fall-themed prize package.

With User-Generated Content (UGC) contests, your audience can showcase their fall spirit! Challenge your members to showcase their carving skills in a UGC Jack-o-Lantern photo challenge. Let parents show off their adorable kids’ costumes or host a Best Pet Costume contest so your members can submit their share-worthy dog and cat pictures. Boost engagement by securing a local pet store to provide a gift card to the entry that receives the most votes.

Funny boxer dog

Or why not whet your members’ appetite with a Pic-Worthy Dishes contest? This fun UGC opportunity would allow your audience to share pictures and recipes for their tastiest Thanksgiving dishes. Sell a sponsorship to a local grocery store or farmer’s market and award the member with the winning entry a gift card or shopping spree to stock up on ingredients for this year’s holiday feast.

Contest preview:
Contest example
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Want to run this promotion on your site? Download the assets, including sample graphics, CSS, and copy, right now by clicking here!

 

Fall Trivia

Treat your knowledge buff members to some tricky trivia this Halloween with questions about classic monster movies, holiday traditions, and more. Or let them feast on more than just turkey and pumpkin pie with Thanksgiving-themed trivia questions.

 

 

 

 

 

Fun Fall Polls

From classic costumes and favorite trick-or-treat candies to pumpkin-flavored goodies and tasty Thanksgiving dishes, your audience is sure to have plenty of opinions! Weekly or daily polls throughout the season are a great way to engage your members by letting them pick their favorite monster movie, choose between apple cider and pumpkin lattes, or select their favorite fall festival activity.

 

 

 

 

Haunted Brackets

Let your audience crown the ultimate spooky champions! Run a Monster Mash bracket to determine the scariest classic monster, or create a Scary Movie Showdown to pick the most spine-tingling horror film. Maximize potential engagement by securing a local costume store or Halloween pop-up shop as a sponsor, and provide a winning participant with a gift card or shopping spree.
Don’t wait until the first leaves turn before kicking off your autumn-themed campaigns! Help your members prepare for fall with some of these fun content ideas, or create great campaigns of your own!

 

Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

 

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Contest Copy Checklist

Contests are a huge part of successful promotions and an essential tool for growing your database. That’s why it’s important to write copy for your sweepstakes or giveaway that is enticing yet concise. Before pushing that publish button on your next promotion, take a look at the checklist below to ensure your copy is in top shape!

 

Give your promotion an attention-grabbing title.

checkStand out from the competition with an eye-catching title. Try something that will entice your audience to click on the contest page by giving them a clear idea of what they can expect. For example, “Malibu Giveaway” or “Malibu Contest” are rather plain and unclear. “Win a Malibu Experience!” is a more exciting title. “Win a Trip for 2 to Malibu!” is equally compelling while more clearly stating what you are offering the winner of your promotion.

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Looking to grow your database and maximize revenue in 2017? The time to start planning is now, and we’re here to help! Click here to download our FREE Q1 Campaign Concepts Guide, which highlights the biggest events this winter and provides you with a promotions blueprint for January, February, and March.

Take a peek below at some of the valuable information included in the Q1 Campaign Concepts Guide:

 

  • Calendar of key holidays and evens in Q1 of 2017
  • Sweepstakes and contesting ideas
  • Suggested sponsors to target
  • Prize suggestions
  • Budget-friendly campaign tips
  • And more!

 

 

Grab your free copy of the Q1 Campaign Concepts Guide today and start planning for a profitable 2017!

Looking for more easy campaign ideas? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts and guides!

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2017 goals list on napkin

2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.

Get Social. You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!

Leverage Your Insights. Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.

Stay in the Know. Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter. For additional training or to brush up on your knowledge of our products, visit Triton Digital University. If you don’t already have a TDU account, contact our Client Support Team today to get started.

Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!


Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

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Sales Support

Monday Marketing Tip #6: Target Local Sponsors | March 20, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you select the perfect partner for your next contest. While large, national corporations and brands have a higher marketing budget for purchasing ads and sponsorships, nothing drives engagement quite like local businesses. Partnering with organizations in your area fosters a unique sense of community that helps your audience connect with your promotions.

For example, instead of selling your next sponsored contest to a superstore like Wal-Mart, consider approaching the locally owned grocery store down the street, or another small business. Or pitch your next big baseball promotion to the neighborhood sports bar or pizza place rather than Papa John’s. Not only will partnering with a local advertiser show that your brand supports your community, but these businesses are often willing to donate the prize for your promotion, meaning you won’t break  

3 Easy Ways to Boost Contest Traffic with Instagram | March 17, 2017

 

3 Easy Ways to Boost Contest Traffic with Instagram

 

You’ve mastered promoting sponsored content on social platforms like Facebook and Twitter, but how successful are your efforts to drive traffic to your site through Instagram? In the age of smartphones and selfies, this mobile social app is growing in popularity every day. In fact, more than 400 million people worldwide use Instagram every single day, and your audience is likely among them. Harness the power of Instagram to grow revenue and boost participation in your sponsored sweepstakes with these 3 easy tips.

 

1. Post your sponsored contest link in your profile bio.

While businesses ordinarily include a link to their homepage in the link section of the bio, it’s also a great opportunity to drive traffic to your current big promotion. This field is the only space in your Instagram account that can feature a clickable hyperlink. Direct followers to your sponsored contest by featuring a  

Monday Marketing Tip #5: Get Search Engine Optimized! | March 13, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you reach your audience through popular search engines like Google, Bing, and Yahoo. While many broadcasters focus their efforts on social media and on-air mentions to drive traffic to their website, search engines are an essential tool that shouldn’t be overlooked.

Put yourself in your audience’s shoes when selecting keywords for your site. What words or phrases would your target demographic search for when looking for you online? Further boost your potential reach by assigning each page of your website its own set of specific keywords. For example, your morning show’s page should have different keywords than your contest page or your on-air personalities’ blogs.

seoscreenshot

Optimizing your site for web searches is a vital piece of the digital marketing puzzle, and following these tips could have a huge impact on your  

4 Ways to Make Audience Engagement Bloom This Spring | March 10, 2017

4 Ways to Make Audience Engagement Bloom This Spring

 

Spring is a time for new beginnings and growth, which makes it the perfect opportunity to change up your content strategy. Consider some of these engaging ideas to grow your database and boost revenue in the spring months.

 

1. Spring Sweepstakes and UGC Contests

Watch revenue blossom with sponsored spring contests! Target an advertiser such as your local florist for a weekly fresh flower giveaway, or partner with a grocery store for an Easter dinner sweepstakes.

Take audience engagement to another level this spring with User-Generated Content (UGC) contests. Challenge your members to showcase their creativity with an Easter egg decorating contest or let members show off their green thumbs with a Best Garden contest. Boost engagement further by securing a local restaurant to provide a gift card to the entry that receives the most votes.

Want more spring contest ideas? Download our free Q2 Campaign Concepts