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Carving pumpkins, bobbing for apples, navigating corn mazes… fall is full of fun! From harvest festivals, to Halloween and Thanksgiving, read on for some great seasonal content ideas to excite your members and local sponsors.

Festive Sweepstakes and UGC Contests

Increase audience engagement with some timely, fun fall contests! Sell a sponsorship to a local grocery chain and post a Thanksgiving Feast Sweepstakes, awarding a lucky winner everything they need to host a delicious holiday dinner for their friends and family. A local corn maze or pumpkin patch would also make a great sponsor for a fall-themed prize package.

With User-Generated Content (UGC) contests, your audience can showcase their fall spirit! Challenge your members to showcase their carving skills in a UGC Jack-o-Lantern photo challenge. Let parents show off their adorable kids’ costumes or host a Best Pet Costume contest so your members can submit their share-worthy dog and cat pictures. Boost engagement by securing a local pet store to provide a gift card to the entry that receives the most votes.

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Or why not whet your members’ appetite with a Pic-Worthy Dishes contest? This fun UGC opportunity would allow your audience to share pictures and recipes for their tastiest Thanksgiving dishes. Sell a sponsorship to a local grocery store or farmer’s market and award the member with the winning entry a gift card or shopping spree to stock up on ingredients for this year’s holiday feast.

Contest preview:
Contest example
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Want to run this promotion on your site? Download the assets, including sample graphics, CSS, and copy, right now by clicking here!

 

Fall Trivia

Treat your knowledge buff members to some tricky trivia this Halloween with questions about classic monster movies, holiday traditions, and more. Or let them feast on more than just turkey and pumpkin pie with Thanksgiving-themed trivia questions.

 

 

 

 

 

Fun Fall Polls

From classic costumes and favorite trick-or-treat candies to pumpkin-flavored goodies and tasty Thanksgiving dishes, your audience is sure to have plenty of opinions! Weekly or daily polls throughout the season are a great way to engage your members by letting them pick their favorite monster movie, choose between apple cider and pumpkin lattes, or select their favorite fall festival activity.

 

 

 

 

Haunted Brackets

Let your audience crown the ultimate spooky champions! Run a Monster Mash bracket to determine the scariest classic monster, or create a Scary Movie Showdown to pick the most spine-tingling horror film. Maximize potential engagement by securing a local costume store or Halloween pop-up shop as a sponsor, and provide a winning participant with a gift card or shopping spree.
Don’t wait until the first leaves turn before kicking off your autumn-themed campaigns! Help your members prepare for fall with some of these fun content ideas, or create great campaigns of your own!

 

Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

 

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Contest Copy Checklist

Contests are a huge part of successful promotions and an essential tool for growing your database. That’s why it’s important to write copy for your sweepstakes or giveaway that is enticing yet concise. Before pushing that publish button on your next promotion, take a look at the checklist below to ensure your copy is in top shape!

 

Give your promotion an attention-grabbing title.

checkStand out from the competition with an eye-catching title. Try something that will entice your audience to click on the contest page by giving them a clear idea of what they can expect. For example, “Malibu Giveaway” or “Malibu Contest” are rather plain and unclear. “Win a Malibu Experience!” is a more exciting title. “Win a Trip for 2 to Malibu!” is equally compelling while more clearly stating what you are offering the winner of your promotion.

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Looking to grow your database and maximize revenue in 2017? The time to start planning is now, and we’re here to help! Click here to download our FREE Q1 Campaign Concepts Guide, which highlights the biggest events this winter and provides you with a promotions blueprint for January, February, and March.

Take a peek below at some of the valuable information included in the Q1 Campaign Concepts Guide:

 

  • Calendar of key holidays and evens in Q1 of 2017
  • Sweepstakes and contesting ideas
  • Suggested sponsors to target
  • Prize suggestions
  • Budget-friendly campaign tips
  • And more!

 

 

Grab your free copy of the Q1 Campaign Concepts Guide today and start planning for a profitable 2017!

Looking for more easy campaign ideas? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts and guides!

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2017 goals list on napkin

2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.

Get Social. You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!

Leverage Your Insights. Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.

Stay in the Know. Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter. For additional training or to brush up on your knowledge of our products, visit Triton Digital University. If you don’t already have a TDU account, contact our Client Support Team today to get started.

Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!


Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

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Sales Support

Q2 2017 Mega Contests Revealed | January 12, 2017

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2017 is here, and we’re revealing our Q2 Mega Contest schedule! Mega Contest promotions have driven major listener engagement since we started the program–many sites have gained a large number of new members through these promotions! The key to success is consistently promoting these great opportunities to your listeners, so start planning your strategy now!
All of these awesome sweepstakes are automatically included at no additional cost with an AMP Rewards or Club site and are great for boosting your database and encouraging your audience to engage more frequently. Please review the calendar below and take a minute to update your Mega Contest preferences.

Mega Contest Sample Pitch Prize Value Starts Ends
$5,000 New Year, New Adventure
Be a brand new you in 2017 with $5,000 cash to spend on a fresh start! $5,000 12/22/2016 1/23/2017
Sweet Caribbean Escape Get away on a week-long romantic trip for two
 

Mega Contest Update: Sweet Caribbean Escape starts soon! | January 09, 2017

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Love is in the air, and to celebrate Valentine’s Day, we’re treating one couple to a romantic getaway. In our Sweet Caribbean Escape, one winner will receive a week-long trip for two to exotic Puerto Rico, where they can relax on the beach, experience the local flavors, and fall in love all over again!

The best part? This promotion is absolutely free to AMP Rewards and AMP Club clients! Our team of design and content professionals will handle all aspects of contest creation and winner fulfillment, so all you have to do is promote it to your audience and watch your database grow. This sweepstakes begins on January 23, so the time to plan how you’ll promote this contest is NOW. This is a great opportunity for your audience that you can easily boost by promoting it on-air, online, and through your social media channels.

Keep reading for a sneak  

Try your luck with our free St. Patty’s Day campaign! | January 06, 2017

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Channel the luck of the Irish to boost your audience engagement this spring! We’re offering a free pre-made St. Patrick’s Day-themed campaign for you to share with your members. All you need is a sponsor and a prize–we’ll provide the rest.

Contest preview:
potogoldsn
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Our “Pot of Gold Giveaway” Campaign in a Can includes:

  • Contest graphics, style sheets, and copy
  • Suggested sponsors
  • Sample talking points for promoting the campaign on-air
  • Sample social media posts
  • Suggested newsletter copy for your member emails

 

Click here to download these free assets and score a touchdown with increased audience engagement!

 

 

Not sure where to start? Watch the video below to learn how to build a sweepstakes in our contesting engine.


Want more free promotion ideas? Download our latest Campaign Concepts Guide for suggested campaigns, target advertisers, and more!

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Two free Valentine’s Day campaigns your audience will love! | January 05, 2017

Looking for a last-minute promotion that will give your traffic a lift this winter? We’re offering TWO pre-made Valentine’s Day-themed campaign for you to share with your audience! All you need are sponsors and a prizes–we’ll provide the rest.

 

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Contest preview:
valwkndescape
Click to enlarge

 

Our “Valentine’s Weekend Escape” Campaign in a Can includes:

  • Contest graphics, style sheets, and copy
  • Suggested sponsors
  • Sample talking points for promoting the campaign on-air
  • Sample social media posts
  • Suggested newsletter copy for your member emails

 

Click here to download these free assets and heat up audience engagement this Valentine’s Day!

 

 

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Contest preview:
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Click to enlarge

 

 

Our “Sweetheart Sweepstakes” Campaign in a Can includes:

  • Contest graphics, style sheets, and copy
  • Suggested sponsors
  • Sample talking points for promoting the campaign on-air
  • Sample social media posts
  • Suggested newsletter copy for your member emails

 

Click here to download these free assets