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Carving pumpkins, bobbing for apples, navigating corn mazes… fall is full of fun! From harvest festivals, to Halloween and Thanksgiving, read on for some great seasonal content ideas to excite your members and local sponsors.

Festive Sweepstakes and UGC Contests

Increase audience engagement with some timely, fun fall contests! Sell a sponsorship to a local grocery chain and post a Thanksgiving Feast Sweepstakes, awarding a lucky winner everything they need to host a delicious holiday dinner for their friends and family. A local corn maze or pumpkin patch would also make a great sponsor for a fall-themed prize package.

With User-Generated Content (UGC) contests, your audience can showcase their fall spirit! Challenge your members to showcase their carving skills in a UGC Jack-o-Lantern photo challenge. Let parents show off their adorable kids’ costumes or host a Best Pet Costume contest so your members can submit their share-worthy dog and cat pictures. Boost engagement by securing a local pet store to provide a gift card to the entry that receives the most votes.

Funny boxer dog

Or why not whet your members’ appetite with a Pic-Worthy Dishes contest? This fun UGC opportunity would allow your audience to share pictures and recipes for their tastiest Thanksgiving dishes. Sell a sponsorship to a local grocery store or farmer’s market and award the member with the winning entry a gift card or shopping spree to stock up on ingredients for this year’s holiday feast.

Contest preview:
Contest example
Click to enlarge

Want to run this promotion on your site? Download the assets, including sample graphics, CSS, and copy, right now by clicking here!


Fall Trivia

Treat your knowledge buff members to some tricky trivia this Halloween with questions about classic monster movies, holiday traditions, and more. Or let them feast on more than just turkey and pumpkin pie with Thanksgiving-themed trivia questions.






Fun Fall Polls

From classic costumes and favorite trick-or-treat candies to pumpkin-flavored goodies and tasty Thanksgiving dishes, your audience is sure to have plenty of opinions! Weekly or daily polls throughout the season are a great way to engage your members by letting them pick their favorite monster movie, choose between apple cider and pumpkin lattes, or select their favorite fall festival activity.





Haunted Brackets

Let your audience crown the ultimate spooky champions! Run a Monster Mash bracket to determine the scariest classic monster, or create a Scary Movie Showdown to pick the most spine-tingling horror film. Maximize potential engagement by securing a local costume store or Halloween pop-up shop as a sponsor, and provide a winning participant with a gift card or shopping spree.
Don’t wait until the first leaves turn before kicking off your autumn-themed campaigns! Help your members prepare for fall with some of these fun content ideas, or create great campaigns of your own!


Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!



Contest Copy Checklist

Contests are a huge part of successful promotions and an essential tool for growing your database. That’s why it’s important to write copy for your sweepstakes or giveaway that is enticing yet concise. Before pushing that publish button on your next promotion, take a look at the checklist below to ensure your copy is in top shape!


Give your promotion an attention-grabbing title.

checkStand out from the competition with an eye-catching title. Try something that will entice your audience to click on the contest page by giving them a clear idea of what they can expect. For example, “Malibu Giveaway” or “Malibu Contest” are rather plain and unclear. “Win a Malibu Experience!” is a more exciting title. “Win a Trip for 2 to Malibu!” is equally compelling while more clearly stating what you are offering the winner of your promotion.


Looking to grow your database and maximize revenue in 2017? The time to start planning is now, and we’re here to help! Click here to download our FREE Q1 Campaign Concepts Guide, which highlights the biggest events this winter and provides you with a promotions blueprint for January, February, and March.

Take a peek below at some of the valuable information included in the Q1 Campaign Concepts Guide:


  • Calendar of key holidays and evens in Q1 of 2017
  • Sweepstakes and contesting ideas
  • Suggested sponsors to target
  • Prize suggestions
  • Budget-friendly campaign tips
  • And more!



Grab your free copy of the Q1 Campaign Concepts Guide today and start planning for a profitable 2017!

Looking for more easy campaign ideas? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts and guides!







2017 goals list on napkin

2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.

Get Social. You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!

Leverage Your Insights. Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.

Stay in the Know. Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter. For additional training or to brush up on your knowledge of our products, visit Triton Digital University. If you don’t already have a TDU account, contact our Client Support Team today to get started.

Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!

Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!


Learning Center

Welcome to StickyFish

What is it?
Stickyfish is like a frequent flyer program for your audience. Points are awarded when a member takes actions in support of the station, or the station’s advertisers. Once points are earned, members can use those points for sweepstakes entries, auctions, or trading.

Sales Support

  • Sales Support is here to help you monetize your program. We assist Account Executives pitching the program to advertisers. We will teach you how to position.
  • Surveys (Lead Generation)
  • Trivia Questions
  • Featured Links/Bonus Sites
  • Special Offers
  • Games
  • Code Promotions
  • Listening Appointments
  • And much more…

The following information is here to help you as a quick reference guide on the available elements. We encourage you to call Matt Jones (770)250-2729, or Chris Bohn (770)250-2733 for a sales consultation on your next campaign

Focus Group Surveys

Gain a market specific snapshot of how database members respond to a product, service, or industry

Key Utilization Benefit:
Allows an advertiser to gain purchasing information from respondents

How Does This Feature Work?
Strategic questions are created gauging consumer interest in the advertiser’s product or service. Feedback gained will help guide an advertiser’s future on-air campaigns as well

Content Rotation:
Surveys typically run four weeks, but can be customized for any length of time

*Note: Once a listener takes a survey, the survey no longer appears on the website program.

Lead Generating Surveys

Build a prospect list of highly qualified respondents

Key Utilization Benefit:
Help advertisers build a list of highly qualified respondents who have indicated interest in the product or service being offered

How Does This Feature Work?
Strategic questions are created to gauge a members interest in an advertiser’s product or service. This survey gives the member an opportunity to opt-in and gain more information about the advertiser

Content Rotation:
Surveys typically run four weeks, but can be customized for any length of time.


Drive members to an advertisers website and force an education on the products or services being offered

Key Utilization Benefit:
Unlike banners, the trivia feature forces education about the product or service

How Does This Feature Work?
Members find the answer to a question about an advertiser which is found by searching the advertiser’s website. When the answer is located, the user enters the answer on the rewards site and receives points

Content Rotation:
Trivia questions are changed weekly for four weeks. Longer or shorter campaigns are available upon request

*Note: Trivia questions have only one answer easily found on the advertiser’s website.

Code Promotions

Drive foot traffic to a retail location, an event, or simply send members to a website for on-line registrations

Key Utilization Benefit:
Helps advertisers drive foot traffic by rewarding members for physically visiting retail outlets, or registering on websites

How Does This Feature Work?
A call to action is placed on the rewards site. Members visit the retail location, pick up a code card or receive a code word. The member then returns to the site and logs in the code for points. Code words can also be received thru confirmation emails after online shopping or registrations

Content Rotation:
Code Promotions can run for any desired length of time. Can be bundled with any four week campaign

*Note:  Code cards must be ordered in advance. Please contact sales support for information on printing.


Increase brand awareness for an advertiser by featuring a prize in the Sweepstakes section of the Rewards site

Key Utilization Benefits:
Featured placement with full page customizable ad space
Clickable link features
Clickable navigation to other elements currently sponsored throughout the rewards platform

How Does This Feature Work?
Members use their points entering the sweepstakes for a chance to win featured prizes

*Note: Graphics and text copy for full page placement will need to be provided by the advertising client. Prizing will be provided by advertising client as well.

Get More Information/Database Builder

Build a marketing, direct mail, or email list for an advertiser

Key Utilization Benefit:
Advertisers build working lists of members interested in products, services, or even special offers

How Does This Feature Work?
Members choose the Get More Information feature and agree to have their information shared with advertisers. The member will receive points for opting in

Content Rotation:
Get more information elements typically run four weeks, but can be customized for any length of time

*Note: Get More Info is meant to build an email or direct mail list only, and is not meant to generate the more qualified “call me” prospects

Special Offers/Coupons

Provide members with coupons and special offers that are unique to the database

Key Utilization Benefits:
Provide branding for advertisers
Drive foot traffic to retailers when members redeem special offers

How does it work:
Members receive points for printing the advertiser’s coupon/special offer

Content Rotation:
Special offers typically run four weeks, but can be customized for any length of time

*Note: Listeners receive points for printing the advertiser coupon so the number of coupons downloaded doesn’t reflect the actual redemption. The more compelling the offer, the higher the redemption rate.

Bonus Sites

Drive web traffic to an advertisers site

Key Utilization Benefits:
Drive web traffic directly to pages an advertiser wants to be seen, not just the home page
Works better than banners because members are rewarded with points for visiting a website

How Does This Feature Work?
Members simply go to the Bonus site section and receive points for clicking thru to an advertisers website

Content Rotation:
Featured Links typically run 4 weeks, but can be customized for any length of time.

Slot Machine and Games

Place advertiser messaging on and around the Slot Machine and Koodo’s Games

Key Utilization Benefit:
Top of mind brand awareness with clickable links and customizable graphics

How Does This Feature Work?
Members visit the Slot Machine and Koodo’s Games to receive points for playing

Content Rotation:
Slot machine ads and graphics may be changed on demand


Place advertiser display with in the Stickyfish site which receives the most activity on the Radio station’s site

Key Utilization Benefit:
Banner ads on the Stickyfish site will be more effective since they are seen by the station’s most loyal members

How Does This Feature Work?
Advertisers can place standard IAB banners on the Stickyfish site

Content Rotation:
Banner ads will appear on every page on the Stickyfish site in rotation for as long as desired