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Carving pumpkins, bobbing for apples, navigating corn mazes… fall is full of fun! From harvest festivals, to Halloween and Thanksgiving, read on for some great seasonal content ideas to excite your members and local sponsors.

Festive Sweepstakes and UGC Contests

Increase audience engagement with some timely, fun fall contests! Sell a sponsorship to a local grocery chain and post a Thanksgiving Feast Sweepstakes, awarding a lucky winner everything they need to host a delicious holiday dinner for their friends and family. A local corn maze or pumpkin patch would also make a great sponsor for a fall-themed prize package.

With User-Generated Content (UGC) contests, your audience can showcase their fall spirit! Challenge your members to showcase their carving skills in a UGC Jack-o-Lantern photo challenge. Let parents show off their adorable kids’ costumes or host a Best Pet Costume contest so your members can submit their share-worthy dog and cat pictures. Boost engagement by securing a local pet store to provide a gift card to the entry that receives the most votes.

Funny boxer dog

Or why not whet your members’ appetite with a Pic-Worthy Dishes contest? This fun UGC opportunity would allow your audience to share pictures and recipes for their tastiest Thanksgiving dishes. Sell a sponsorship to a local grocery store or farmer’s market and award the member with the winning entry a gift card or shopping spree to stock up on ingredients for this year’s holiday feast.

Contest preview:
Contest example
Click to enlarge

Want to run this promotion on your site? Download the assets, including sample graphics, CSS, and copy, right now by clicking here!

 

Fall Trivia

Treat your knowledge buff members to some tricky trivia this Halloween with questions about classic monster movies, holiday traditions, and more. Or let them feast on more than just turkey and pumpkin pie with Thanksgiving-themed trivia questions.

 

 

 

 

 

Fun Fall Polls

From classic costumes and favorite trick-or-treat candies to pumpkin-flavored goodies and tasty Thanksgiving dishes, your audience is sure to have plenty of opinions! Weekly or daily polls throughout the season are a great way to engage your members by letting them pick their favorite monster movie, choose between apple cider and pumpkin lattes, or select their favorite fall festival activity.

 

 

 

 

Haunted Brackets

Let your audience crown the ultimate spooky champions! Run a Monster Mash bracket to determine the scariest classic monster, or create a Scary Movie Showdown to pick the most spine-tingling horror film. Maximize potential engagement by securing a local costume store or Halloween pop-up shop as a sponsor, and provide a winning participant with a gift card or shopping spree.
Don’t wait until the first leaves turn before kicking off your autumn-themed campaigns! Help your members prepare for fall with some of these fun content ideas, or create great campaigns of your own!

 

Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

 

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Contest Copy Checklist

Contests are a huge part of successful promotions and an essential tool for growing your database. That’s why it’s important to write copy for your sweepstakes or giveaway that is enticing yet concise. Before pushing that publish button on your next promotion, take a look at the checklist below to ensure your copy is in top shape!

 

Give your promotion an attention-grabbing title.

checkStand out from the competition with an eye-catching title. Try something that will entice your audience to click on the contest page by giving them a clear idea of what they can expect. For example, “Malibu Giveaway” or “Malibu Contest” are rather plain and unclear. “Win a Malibu Experience!” is a more exciting title. “Win a Trip for 2 to Malibu!” is equally compelling while more clearly stating what you are offering the winner of your promotion.

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Looking to grow your database and maximize revenue in 2017? The time to start planning is now, and we’re here to help! Click here to download our FREE Q1 Campaign Concepts Guide, which highlights the biggest events this winter and provides you with a promotions blueprint for January, February, and March.

Take a peek below at some of the valuable information included in the Q1 Campaign Concepts Guide:

 

  • Calendar of key holidays and evens in Q1 of 2017
  • Sweepstakes and contesting ideas
  • Suggested sponsors to target
  • Prize suggestions
  • Budget-friendly campaign tips
  • And more!

 

 

Grab your free copy of the Q1 Campaign Concepts Guide today and start planning for a profitable 2017!

Looking for more easy campaign ideas? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts and guides!

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2017 goals list on napkin

2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.

Get Social. You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!

Leverage Your Insights. Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.

Stay in the Know. Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter. For additional training or to brush up on your knowledge of our products, visit Triton Digital University. If you don’t already have a TDU account, contact our Client Support Team today to get started.

Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!


Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!

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Sales Support

Mega Contest Update: $3,000 Rainy Day Sweepstakes Starts Soon! | March 07, 2017

RainyDay_680x170

Update (4/18): Congratulations to our sweepstakes winner, Vito Rof Putnam Valley, NY. One of YOUR members could be our next winner!

Grab your umbrella—for one member, we’re making it rain cold, hard cash! In our $3,000 Rainy Day Sweepstakes, one winner will receive a $3,000. From taking an awesome Spring Break trip to splurging on a new wardrobe, they can spend the money however they choose!

The best part? This promotion is absolutely free to AMP Rewards and AMP Club clients! Our team of design and content professionals will handle all aspects of contest creation and prize fulfillment, so all you have to do is promote it to your audience and watch your database grow. This sweepstakes begins on March 17, so the time to plan how you’ll promote this contest is NOW. This is a great opportunity for your audience that you can easily boost by promoting  

Monday Marketing Tip: Leverage Your Insights | March 06, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you glean important insight into the minds of your audience members. While our polls and surveys feature can be a fun way to engage your audience in questions about pop culture and current events, it can also be an invaluable tool for collecting data that can be used to target advertisers and improve your brand.

Looking for new sponsors to approach for next quarter? Run a survey to collect information about your audience’s favorite local businesses, or ask about their shopping and spending habits. Incorporate your findings into your next advertiser pitch to help secure more revenue.

Consider also asking your audience to share their opinions about your contests, newsletter, and programming. Take their suggestions, ideas, and criticism into account when you make changes to your content strategy. Knowing what your  

Monday Marketing Tip: Let’s Get Personal (About Email Subject Lines!) | February 27, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help increase your chance of connecting with your audience through email by using personalization. The subject is the first thing your members will see when you send an update, newsletter, or special offer to their inbox, so it’s your one shot to compel them to open your message!

One way to easily catch your audience’s attention is through the use of personalization tokens. Inserting these will cause the member’s name to show up directly in the subject line. For example, “Shannon, don’t miss Kings of Leon next week!” is more compelling than “Don’t miss Kings of Leon, in town next week!” If you prefer not to include a name token, you could still use “you” or “your” in the subject line to make it feel as if the email is addressing the  

Monday Marketing Tip: Plan for Success with an Editorial Calendar | February 20, 2017

MondayMarketingTip

Start the week with a boost in audience engagement by using our Monday Marketing Tip!

Today’s advice will help you drive engagement and grow your database all year long; consider including an editorial calendar in your content and promotions strategy. Editorial calendars are a critical component of any successful marketing planand one that is often overlooked.  Whether you create a standalone calendar for digital efforts or include them in your on-air promotions plan, be sure to think ahead! Not only will it help you prepare for the biggest opportunities each quarter but it will also allow flexibility for executing other valuable content throughout the year.

If you do not already have a promotions and marketing calendar in place, start by highlighting all major holidays. Then fill in other key events that your team would like to leverage as engagement opportunities. Knowing your target dates well in advance will