In today’s connected world, your online brand is as important as it is over-the-air. It provides your listeners with a powerful destination to further connect and interact with your content. That’s why we’ve pulled together three quick tips to consider when maintaining your online brands.
1. Maintain Consistency
Your logo is the heart of your brand, so make sure that it’s displayed in a clear, prominent fashion on the top of every page on your website.
2. Stay Organized
Be sure to include a well-organized navigation bar at the top of your site to help listeners easily find the content they are looking for, from event calendars, to program schedules and station information.
3. Keep It Local
Your station provides a shared experience that is local, relevant, and interactive. Emphasize your websites as a community resource by including things like local weather, promotions, and events. Whether