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Carving pumpkins, bobbing for apples, navigating corn mazes… fall is full of fun! From harvest festivals, to Halloween and Thanksgiving, read on for some great seasonal content ideas to excite your members and local sponsors.
Festive Sweepstakes and UGC Contests
Increase audience engagement with some timely, fun fall contests! Sell a sponsorship to a local grocery chain and post a Thanksgiving Feast Sweepstakes, awarding a lucky winner everything they need to host a delicious holiday dinner for their friends and family. A local corn maze or pumpkin patch would also make a great sponsor for a fall-themed prize package.
With User-Generated Content (UGC) contests, your audience can showcase their fall spirit! Challenge your members to showcase their carving skills in a UGC Jack-o-Lantern photo challenge. Let parents show off their adorable kids’ costumes or host a Best Pet Costume contest so your members can submit their share-worthy dog and cat pictures. Boost engagement by securing a local pet store to provide a gift card to the entry that receives the most votes.
Or why not whet your members’ appetite with a Pic-Worthy Dishes contest? This fun UGC opportunity would allow your audience to share pictures and recipes for their tastiest Thanksgiving dishes. Sell a sponsorship to a local grocery store or farmer’s market and award the member with the winning entry a gift card or shopping spree to stock up on ingredients for this year’s holiday feast.
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Treat your knowledge buff members to some tricky trivia this Halloween with questions about classic monster movies, holiday traditions, and more. Or let them feast on more than just turkey and pumpkin pie with Thanksgiving-themed trivia questions.
Fun Fall Polls
From classic costumes and favorite trick-or-treat candies to pumpkin-flavored goodies and tasty Thanksgiving dishes, your audience is sure to have plenty of opinions! Weekly or daily polls throughout the season are a great way to engage your members by letting them pick their favorite monster movie, choose between apple cider and pumpkin lattes, or select their favorite fall festival activity.
Let your audience crown the ultimate spooky champions! Run a Monster Mash bracket to determine the scariest classic monster, or create a Scary Movie Showdown to pick the most spine-tingling horror film. Maximize potential engagement by securing a local costume store or Halloween pop-up shop as a sponsor, and provide a winning participant with a gift card or shopping spree.
Contests are a huge part of successful promotions and an essential tool for growing your database. That’s why it’s important to write copy for your sweepstakes or giveaway that is enticing yet concise. Before pushing that publish button on your next promotion, take a look at the checklist below to ensure your copy is in top shape!
Give your promotion an attention-grabbing title.
Stand out from the competition with an eye-catching title. Try something that will entice your audience to click on the contest page by giving them a clear idea of what they can expect. For example, “Malibu Giveaway” or “Malibu Contest” are rather plain and unclear. “Win a Malibu Experience!” is a more exciting title. “Win a Trip for 2 to Malibu!” is equally compelling while more clearly stating what you are offering the winner of your promotion.
Looking to grow your database and maximize revenue in 2017? The time to start planning is now, and we’re here to help! Click here to download our FREE Q1 Campaign Concepts Guide, which highlights the biggest events this winter and provides you with a promotions blueprint for January, February, and March.
Take a peek below at some of the valuable information included in the Q1 Campaign Concepts Guide:
Grab your free copy of the Q1 Campaign Concepts Guide today and start planning for a profitable 2017!
Looking for more easy campaign ideas? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts and guides!
2017 is here, which means it’s time to evaluate your current routine and resolve to make some changes and improvements. While you’re planning your personal goals for 2017, why not make a few resolutions for your content and marketing strategies as well? To help you get started, we’ve compiled three suggestions for achievable goals that will help set your brand up for a successful new year.
Get Social. You’ve worked hard to grow your online community across platforms like Facebook, Instagram, and Twitter. Our friends at IBM project that social media marketing investment will take up close to a quarter of the average company’s marketing budget by the year 2021. Make a resolution to stay on top of that trend in 2017 by promoting your campaigns in your social channels! We’ve even posted some great tips for free and easy ways to market your sponsored contests on Facebook and Twitter right here on the Need to Know blog!
Leverage Your Insights. Surveys provide a quick and easy way to learn more about your audience. Take advantage of the insights gained from this type of content to improve your marketing strategy in 2017. For example, ask members about their favorite local shops and restaurants to compile a list of new target sponsors, or poll your audience to learn what prizes and experiences interest them the most when planning your monthly promotions.
Stay in the Know. Don’t wait until you need advice on a particular product or campaign idea. Subscribe to receive updates, tips, and other free resources from our Need to Know Blog, delivered right to your inbox! We’ve even prepared a Campaign Concepts Guide with more than a dozen contest ideas and sponsor suggestions to set you up for a successful first quarter. For additional training or to brush up on your knowledge of our products, visit Triton Digital University. If you don’t already have a TDU account, contact our Client Support Team today to get started.
Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2017 and beyond!